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Chile campaign billboard in Miami

American Airlines is working with Chile’s national tourism service, Sernatur, and the private sector association, Turismo Chile, on a new campaign to promote the country as a tourist destination in the US market.

The campaign includes advertising in subway cars, buses, bus stops, billboards and taxis in New York and Miami. The campaign highlights Chile’s natural wonders such as Torres del Paine and Easter Island, as well as new attractions such as wine routes and ski resorts.

“For American Airlines, it is an honor to collaborate in this initiative with the Chilean government to promote the country’s image in different countries around the world,” said Pamela Camus, Chile director for American Airlines.